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Brand photography is all about standing out from the crowd, breaking through the noise, and showcasing what makes you different from your competition! But that’s hard to do when you’re following the same advice as everyone else, pinning the same photos as everyone else, and falling into the same generic and forgettable brand photo trap […]
I like to think of my self as the photographer’s brand photographer. Some photographers are intimidated by it, but it’s my favorite. Most of the photographers I know prefer to be behind the camera than in front of it, and they feel much more comfortable directing and posing others than they do stepping into the […]
On my first call with Lisa, I knew I was working with someone special. Gearing up for her Vienna, Virginia spa’s 17 year anniversary, which she founded after a full career in the corporate world, she was ready to capture the vibe of the amazing retreat she had built in the community. IDENTIFYING THE GAPS […]
identifying the gaps When April came to me in need of new brand photos, she was wrapping up a dance school season at her studio in McLean, Virginia, Destiny Dance. She had a website full of stock images that were generic and unspecific. She had a social media page full of really effective cell phone […]
