Tips & Planning Resources
Brand photography is all about standing out from the crowd, breaking through the noise, and showcasing what makes you different from your competition! But that’s hard to do when you’re following the same advice as everyone else, pinning the same photos as everyone else, and falling into the same generic and forgettable brand photo trap […]
When you’re looking to hire a photographer to take marketing photos for your small business, it can be hard to distinguish which service aligns best with your needs. Do I need lifestyle portraits? A personal branding session? Headshots? Content creation? 🤔 😵💫 😓 HELP!! While you search, you’ll find photography jargon that isn’t clearly defined […]
Brand photography is a major business investment. It isn’t cheap and it shouldn’t be! And you definitely don’t want to spend thousands of dollars just to feel like you didn’t get your money’s worth after the fact! There’s a saying in Spanish that I always think about: “el perezoso trabaja el doble.” It means “lazy […]
Stock photography is a powerful tool to help new businesses, start ups, and solopreneurs kick start their digital marketing and simplify content creation. AND, Stock photography is captured to appeal to a wide variety of people. As such, it can be bland, inoffensive, and forgettable. Generic stock photography fades into the background. Your brand deserves […]
I will not hesitate to tell you why strategic and intentional Brand Photography is so transformative for your business! Intentional Brand photography… This all sounds amazing! But…are you ready for this step? Because here’s the thing. Brand photography – the good kind, that is – is really expensive. As it should be! I could go […]
Marketing advice these days is centered around creating a personal brand. There’s plenty of data that supports this advice, since people are likely to invest in businesses they connect with and trust. AND, this can be really scary for folks who are deeply introverted, camera-shy, or otherwise uncomfortable showing their face online. But here’s the […]
How I approached my own brand photography session as a brand photographer, including tips and suggestions to make yours great, too!
