On my first call with Lisa, I knew I was working with someone special. Gearing up for her Vienna, Virginia spa’s 17 year anniversary, which she founded after a full career in the corporate world, she was ready to capture the vibe of the amazing retreat she had built in the community.

IDENTIFYING THE GAPS

Sesen Spa had invested in some gorgeous product and modeled photography to showcase the world of their excellent nail technicians, which grace the walls of the spa and capture the luxury of the services offered.

But after a full spa renovation and some reflection, Lisa came to me with the desire to capture the vibes.

She wanted photos to capture the beauty of the space and the way clients feel when they enter and as they enjoy their service.

Finally, the paramedical procedure was in desperate need of images as they approached the official launch. They wanted to show the knowledge and expertise involved in the service, and emphasize how this service goes beyond just “pampering” or a fresh coat of polish.

OUR PLAN

Across two half-day shoots, we planned to capture the different services offered at Sesen Spa while emphasizing their experience, luxurious vibe, and calming ambiance.

With the help of loyal clients as models, we captured their facial services, skin consultations, the shop, and paramedical pedicures.

As you look through these photos, notice how soothing and clean everything looks! Notice how each client feature looks at ease and natural in whatever capacity they’re captured. Notice how jealous you get as you wish you were in the seat or on the massage table yourself!

HERE’S WHAT WE CAPTURED!

a sign that says Sesen Spahangs outside of a luxury spa in Vienna Virginia
a big purple orchid sits on a marble counter next to a comfortable bench in front of a window, the client waiting area in a luxury spa
a woman with long brown hair wearing a silk teal top reclines casually onto the marble display counter of a luxury spa with a gentle smile on her face
I love this headshot so much! So chic, so relaxed, so luxe! 😍
a woman pours sugar into a beaker to create a custom homemade sugar scrub
a brown haired spa owner in a silk shirt smiles as she helps apply makeup to her client's face
a woman in a white linen shirt browses through a makeup display at a luxury spa
a woman reviews her skin consultation results with her facial specialist
Lisa, a female spa owner with brown hair and a black lace shirt, leans comfortably on a massage bed with a smile on her face
Such a gorgeous headshot! 🤩
a purple orchid fills the frame, while in the background we see a woman receiving a facial massage
a female facial technician closes the door behind her as she steps into the treatment room
a woman gives a facial as we peek through a slightly opened door
I LOVE this set! It’s such a great set of images for social media, allowing prospects to imagine themselves in the treatment room, about to be pampered.

Doesn’t this make you want to schedule your own facial/treatment?!
a woman of color with brown hair smiles as she offers a relaxing facial massage to her client
an older woman of color smiles gently as she receives a calming facial massage
a woman lays on a massage bed and is spritzed by a luxury skincare product
a woman lays comfortably on a massage bed as she has facial cupping done
a woman laughs while laying in the spa's treatment room
a woman of color receives red light led therapy on her face as she lays comfortable on a massage bed
a woman lays on a massage bed, receiving a facial gua sha massage at a luxury spa
animated gif of a woman of color with a relaxed expression laying on a massage bed receiving a neck massage
I WANT THIS!!!
a nail technician puts on his blue gloves as he fills the pedicure bowl with water.
a paramedial pedicure technician evaluates their client's foot and determines a treatment plan
a side shot of a paramedical pedicure being performed, with the Sesen Spa logo in the background
a paramedical pedicure is performed on a man while he adjusts the massage settings on his pedicure throne
Creating images that speak to a specific need is CRUCIAL for a good branding session. Lisa & her team wanted to get more visibility on their Paramedical Pedicure service, so targeted images that spoke directly to her prospects that struggled with foot issues were a MUST!

Faceless images here help clients imagine themselves in the seat, especially for a service that might bring up feelings of embarrassment and shame.

And, showing feet that need this level of care (instead of picture-perfect feet) gives folks permission to seek the treatment they need!
a spa owner wearing all black sits casually on a yoga may, surrounded by lush green plants
a close up shot of a woman's hands and feet while seated on a yoga mat sipping hot tea
A few lifestyle shots here allowed us to take a peek behind the curtain of Lisa’s lifestyle and how she infuses calm and ease into her daily life.
a woman is on a client skin consultation call online and lays out her recommendations
Showing Lisa on a skincare consultation as well shows her capacity to care for clients whether they come in for a service or not while also establishing her experience and expertise in the field.
The staff at Sesen spa pose for a group photo in front of large ballons in the shape of the number 17 in honor of their anniversary
animated gif of 3 glasses of champagne toasting in front of balloons in the shape of the number 17 to celebrate Sesen Spa's anniversary
And of COURSE we had to end with celebratory images for the milestone 17 year anniversary of Sesen Spa celebration! What a feat to celebrate! 🎉

SEE WHAT BECOMES POSSIBLE WITH NEW BRAND PHOTOGRAPHY?

Lisa and her team now have images that say exactly what they want their clients to be saying about them.

Images that reinforce the language they use throughout their website and social.

Images that confirm that these are experienced professionals that are here to serve.

Images that make creating promotional content EASIER and more delightful!

Here’s what Lisa had to say:

Lisa, wearing a silk teal top with long curling brown hair smiles at the camera

“I love working with Laura!

There’s something about her photography that is so relatable.

She’s warm, kind & totally interested in you and what you want your imagery to convey – it’s so apparent in her work.

She’s a gem and I’m SOOO glad she’s local to me!”

What could new brand images do for your business?

If you’re curious about learning more about my services, email me at hello@laurajquintero.com!

Browse my current offerings at https://laurajquintero.com/brand-photography or schedule a FREE consultation call with me.

To be the FIRST to know about my next Bite Size Brand Sessions event once it launches, sign up here!

Thank you for reading! All my love,

Laura Quintero

if you liked this, check out these blog posts:

Soothing and Luxurious Brand Photography for Sesen Spa | Vienna, Virginia

February 8, 2024

a woman lays on a massage bed, receiving a facial gua sha massage at a luxury spa
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