Brand photography is all about standing out from the crowd, breaking through the noise, and showcasing what makes you different from your competition! But that’s hard to do when you’re following the same advice as everyone else, pinning the same photos as everyone else, and falling into the same generic and forgettable brand photo trap […]
I like to think of my self as the photographer’s brand photographer. Some photographers are intimidated by it, but it’s my favorite. Most of the photographers I know prefer to be behind the camera than in front of it, and they feel much more comfortable directing and posing others than they do stepping into the […]
This strategic and enticing brand photography for an iconic Northern Virginia coffee shop, Rare Bird Coffee Roasters will have you craving a latte.
On my first call with Lisa, I knew I was working with someone special. Gearing up for her Vienna, Virginia spa’s 17 year anniversary, which she founded after a full career in the corporate world, she was ready to capture the vibe of the amazing retreat she had built in the community. IDENTIFYING THE GAPS […]
When you’re looking to hire a photographer to take marketing photos for your small business, it can be hard to distinguish which service aligns best with your needs. Do I need lifestyle portraits? A personal branding session? Headshots? Content creation? 🤔 😵💫 😓 HELP!! While you search, you’ll find photography jargon that isn’t clearly defined […]
Brand photography is a major business investment. It isn’t cheap and it shouldn’t be! And you definitely don’t want to spend thousands of dollars just to feel like you didn’t get your money’s worth after the fact! There’s a saying in Spanish that I always think about: “el perezoso trabaja el doble.” It means “lazy […]
Stock photography is a powerful tool to help new businesses, start ups, and solopreneurs kick start their digital marketing and simplify content creation. AND, Stock photography is captured to appeal to a wide variety of people. As such, it can be bland, inoffensive, and forgettable. Generic stock photography fades into the background. Your brand deserves […]
Working from home. Staying focused. Starting tasks. Finishing tasks. Holding yourself accountable. Moving past procrastination. Keeping up with household chores. Doing the boring work. If you find all these things easy, that’s amazing! What a gift! Enjoy that. If, though, you’re like me and all these things sounds really hard and you don’t know what […]