Stock photography is a powerful tool to help new businesses, start ups, and solopreneurs kick start their digital marketing and simplify content creation. AND, Stock photography is captured to appeal to a wide variety of people. As such, it can be bland, inoffensive, and forgettable. Generic stock photography fades into the background. Your brand deserves […]
I will not hesitate to tell you why strategic and intentional Brand Photography is so transformative for your business! Intentional Brand photography… This all sounds amazing! But…are you ready for this step? Because here’s the thing. Brand photography – the good kind, that is – is really expensive. As it should be! I could go […]
identifying the gaps When April came to me in need of new brand photos, she was wrapping up a dance school season at her studio in McLean, Virginia, Destiny Dance. She had a website full of stock images that were generic and unspecific. She had a social media page full of really effective cell phone […]
Marketing advice these days is centered around creating a personal brand. There’s plenty of data that supports this advice, since people are likely to invest in businesses they connect with and trust. AND, this can be really scary for folks who are deeply introverted, camera-shy, or otherwise uncomfortable showing their face online. But here’s the […]